About

My journey started as a mechanical engineer intern at an oil and gas services firm designing offshore platforms. After graduating, I began my career at Capgemini, an IT Consulting firm. I worked as an application management consultant keeping government-regulated applications up and running. From this experience, I gained an appreciation for how UX can impact the usability of apps. I soon transitioned into a UX/UI designer role, where I further developed my design skills. Drawing on what I have learned with each opportunity, I am able to craft meaningful, intuitive designs that resonate with users.

Currently, I am a Product Designer at Inspire Brands where I lead a team that creates next-generation experiences across our portfolio of brands. I create impactful solutions, covering everything from strategy and research to prototyping and testing.

When I am not designing, you can probably find me at the gym (working out or coaching), enjoying the ocean in a canoe, or hiking with my dog named Faustus.

Skills

Functional Skills

  • Product Design

  • Design Systems

  • Design Mentorship

  • UX Strategy

  • Accessibility Design

  • Prototyping

  • Wireframing

  • Mobile Design

  • Usability Testing

  • User Research

  • Information Architecture

Industries

  • Quick Service Restaurant (QSR)

  • Chemical

  • Consumer Products

  • Education

  • Engineering

  • Insurance

  • Oil & Gas

  • Pharmaceutical

  • Telecom

Soft Skills

  • Team Management

  • Working with Leadership

  • Prioritization

  • Cross-Functional Collaboration

  • Vision Setting

Technical Skills

  • Figma

  • Adobe Illustrator

  • Adobe XD

  • Adobe Photoshop

  • InDesign

  • UserTesting

  • Miro

  • Jira

  • Basic HTML/CSS

Notes on design

  1. Research

    This is the foundation of practical design. Research helps us learn from lessons of the past and ensures our solutions are rooted in real insights rather than assumptions. Research also helps us understand the “why” behind user actions. By understanding the “why,” we can make better design decisions.

  2. Define

    In this step, research is transformed into actionable problem statements. A well-defined problem statement gives us focus and alignment, and it sets the stage for creativity. Identifying design guardrails helps channel creativity productively, ensuring the solution is both meaningful and desirable.

  3. Ideate

    In my opinion, this step is the fun part. Here, there are opportunities to break from conventional thinking. Exploring a variety of ideas and gradually honing in on the best ones leads to innovative solutions.

  4. Iterate

    Rarely is good design perfect on the first try. It may check all the boxes at first, but once users and peers try it out, the flaws become clear. Testing and iterating allow us to polish our ideas into final products that truly meet the users’ needs.

Good design is a design that works. It does not need to be fancy, but that does not mean it is simple. What truly matters is making products that feel intuitive, as though they have always been a part of your day.

My approach comes down to 4 key steps.